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Remember that cooler your family had stashed somewhere in the garage? It survived countless road trips, camping adventures, Little League games, and fishing excursions. And it did not look pretty. You might even say it looked SHITI.
Self-described “below average outdoorsman” Trevor Zacny first noticed the luxury cooler trend in 2016. Struck by the lack of character in these new brands, Trevor wanted to celebrate cheap AF coolers that have a story and family history behind them. And so SHITI coolers was born.
Hear how a dad joke and a day off work launched an entire business on this week’s episode of the Tactical Baby Gear® podcast!
Hear more about the business side of SHITI Coolers on the Beav Brodie Podcast: